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How To Make Your Business’ Website Search-Engine Friendly.

Creating Business Website Content to Get on the First Page of Search Results

The general attitude about SEO, Search Engine Optimization, and getting into the top results for a small business is that it’s becoming almost impossible.  The competition is fierce for the keywords and phrases that are the primary ways in which the search engines find your site.  There is still hope for the small local business, however.  If you sell products or services locally, you can have a few advantages.

Combining Local Area Name with Specific Products or Services

The core of this strategy is to get to the specific product or service level for what you sell rather than key phrases for your overall business.  Examples include:

• Instead of your city or area name and “home cleaning service,” consider your city or area and “hardwood floor care when cleaning.”  Or, try “areaname + healthy home cleaning,” or “areaname + environmentally friendly home cleaning services.”

• Replace your city or area name combined with “home repair services” with “locating your city or area home electrical problems before they become hazards.”  Or, “area + drain stoppage clearing.”  Another example could be “area + broken window pane replacement.”

• A local gift shop could write about “area + anniversary gifts to make your wife happy.”  Or, “the perfect area name + birthday gift for the wife.”

• The sporting goods store can write about “area fishing with new gear for this season.”  Or, “the area + little league equipment … Read the rest

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